If you run a business with multiple locations—stores, retailers, showrooms, or partners—having a store locator on your website is essential. In 2025, there are countless tools that promise to "display your locations on a map." Some are simple, others complex. Some are free, others expensive. This article will help you choose the best option based on your real needs.
What is a store locator for?
- Find the nearest store location
- Get driving directions in one click
- Filter locations by services, hours, or products
- Navigate easily on mobile devices
For your business, this means:
- Increased foot traffic
- Fewer repetitive questions by email or phone
- Improved brand perception
The 4 Best Tools to Create a Store Locator in 2025
1. StoreMap.io The Easiest and Most Modern Option
Best for: Small businesses, chains, e-commerce, agencies
Pros:
- Official WordPress plugin
- Compatible with Shopify, WooCommerce, static websites
- No coding required
- Fully customizable styles, filters, and categories
- Mobile- and SEO-friendly
- 7-day free trial
Cons:
-
Designed for those who value quality and customization, not for “freemium” solutions.
Why choose it: If you want to add a professional map in minutes, StoreMap.io is ideal. Easy to set up, optimized for all devices, and fully customizable.
2. Storemapper – The Veteran
Best for: Established companies with medium to large budgets
Pros:
- On the market for years
- Supports CSV and Google Sheets
- Decent documentation
Cons:
- Outdated interface
- Higher pricing compared to modern tools
- Limited customization options
Why choose it: If you're familiar with similar tools and prefer a more traditional approach, Storemapper could be a good fit.
3. Google Maps API – The Developer Approach
Best for: Developers, custom websites, agencies
Pros:
- Maximum flexibility
- High-quality maps
Cons:
- Requires programming skills
- Need to manage APIs and billing
- Harder to maintain over time
Why choose it: If you want to build your own custom store locator from scratch, Google Maps API is a powerful base—but it’s very technical.
4. Mapbox – For Advanced Custom Projects
Best for: Large companies with an in-house tech team
Pros:
- Extreme customization
- Great performance
Cons:
- Not suitable for those looking for a ready-to-use solution
- Requires JavaScript or libraries knowledge
Why choose it: If you need maps with advanced features, animations, or custom logic, Mapbox is powerful—but not for everyone.
How to Choose the Right Store Locator
- Do you have a tech team?
- No: choose StoreMap.io
- Yes: you can also consider Mapbox or Google Maps API
- How many locations do you manage?
- Less than 10: StoreMap.io (Hobby plan)
- Up to 100: StoreMap.io (Pro plan) or Storemapper
- How much time can you dedicate?
- If the answer is "very little", avoid manual solutions
- Do you care about local SEO?
- Yes: make sure the tool supports Google-readable pages and mobile optimization
FAQ – Frequently Asked Questions
What is the best WordPress plugin to create a store locator?
Currently, StoreMap.io is among the most appreciated for its simplicity, fast setup, and customization. It has an official plugin in the WordPress repository.
Do maps affect SEO?
Yes. A good store locator improves user experience and increases time spent on the site, which are positive signals for Google. If it supports localized pages or dedicated URLs for each store, it can significantly boost local SEO.
Can I switch tools in the future?
Yes. Many tools, including StoreMap.io, allow exporting data in CSV format. Still, it's wise to choose a flexible, scalable solution from the start.
Conclusion
Choosing the right store locator depends on your goals: simplicity? control? full customization?
For most businesses, StoreMap.io offers the best balance between ease of use, customization, and affordability. You can try it online or install the WordPress plugin in under 3 minutes.